Saturday, September 1, 2012

Centralized Web Presence: Redesign With Web Standards in Mind

<p>Web Professionals and Site Owners are becoming increasingly concerned with the structure and overall quality of their sites. Therefore, many have adopted web standards set forth by the World Wide Web Consortium (W3C), a body that develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. In doing so, an organization takes a positive step towards making their content more accessible to greater number of users, while simplifying and lowering the cost of production.</p><p>Bandwidth and Accessibility.</p><p>Utilizing web standards can significantly lower the amount of bandwidth needed for a user to view a page. Internet bandwidth is, in simple terms, the transmission speed or throughput of your connection to the Internet. For example, if user A downloads a page at 10 Kb and user B downloads a page at 900 Kb, user B utilizes more bandwidth. Therefore, depending upon the technical capabilities or factors influenced by the digital divide, a page might be inaccessible to individuals with less bandwidth.</p><p><strong>CSS Stylesheets and Accessibility.</strong></p><p>Utilizing css stylesheets has many advantages.</p>Site wide changes become easier to make.
Faster downloads - css stylesheets utilize less code.
Browser Compatibility - code designed to provide visual continuity between the various browsers.
Pages are made accessible for different mediums such as mobile devices, the internet, printers, etc.
<strong>Validating Syntax and Usability.</strong><p>Web Professionals and Site Owners should validate there code for usability and accessibility purposes. The validation process ensures that html and css syntax is correct throughout the various browser platforms and accessible to all users. Invalid code could lead to a page failing to properly display or even worse, inaccessible to a disable person.</p><p>Although web standards cannot fix all online marketing needs, it can certainly ensure that a page is accessible to a greater number of web users. Therefore, as the web continues to evolve, there will be an increased emphasis placed on web and accessibility standards.</p><p>For more information, visit</p><p>OTB Interactive is a professional web design and online marketing company based in Houston, Texas. With almost a decade of experience, OTB Interactive is equipped to meet the enormous challenges facing our clients in this highly competitive and ever changing web environment. The professionals at OTB Interactive utilize an array of industry leading tools such as Photoshop, Dreamweaver, Fireworks, Flash, and other technologies, in order to actualize our client's mission, vision and goals.</p>
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<p>Clarence Wolfe III<br/> President<br/> OTB INTERACTIVE<br/><a target="_new" href=""></a><br/><a target="_new" href=""></a></p> </div><p>Article Source:
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